後期 木曜日 ４講時. 単位数: 2. 担当教員/Instructor: ＫＯＰＹＬＯＶＡ ＯＬＧＡ. セメスター: 6. 履修年度: 2024. 科目ナンバリング: LHM-OHU309E. 使用言語: 英語.
日本語・日本文化論各論Ⅱ
日本文化論各論II
Studies of Japanese Popular Culture (Special Lecture) II
本授業は「日本文化論特論Ⅰ」をもとに、日本におけるポピュラー・カルチャーとファン・カルチャー（オタク文化）の相互関係を説明する。具体的に言えば、オタクの根本的な価値観、興味及び指向、そしてそれに応じたコンテンツの分類を解説した上で、創造産業と消費者の相互影響を明らかにする。各々の創造産業の事情と戦略、コンテンツと物語内容の関係性、表現メディアの特徴、ファン活動と消費パターンといった幅広いテーマが取り上げられ、受講者が様々なメディアやそれに関連するサブカルチャーの特徴について知ることができる。皆さんがこの授業によって自分の研究において活用できる観点や考え方を見つけたらありがたく思う。
As a direct continuation of日本文化論特論Ⅰ(taking the first course is not a strict requirement), this course demonstrates how popular culture in Japan mixes with a more niche fan (otaku) culture and vice versa.
It describes typical fan practices and values and proceeds to demonstrate how creative industries (for instance, TV producers, publishers, or creative workers) interact with consumers (especially fans) and how different types of IP are disseminated and used. Through this course, students will gain an opportunity to consider multiple phenomena that distinguish cultural production in Japan, from economic conditions that influence creative industries, to consumption patterns and fan activities, to storytelling techniques, to the specificity of various media. Students will develop a more nuanced understanding of various entertainment media and their most dedicated consumers, on the one hand, and be able to discover new lines of inquiry potentially applicable in their postgraduate research, on the other hand.
――オタク市場に関わる主な表現メディアの歴史を把握し、メディアの生産、流布と消費の特徴、あるいはメディアの相互関係についての知識を有する。
――日本のオタク文化及びファンの消費行動の特徴、それに関連する主な概念を知り、他の国におけるファン・カルチャーとの共通点あるいは類似点を見いだせる。
――日本のポピュラー作品を多面的かつ包括的に解読し、様々な観点から評価できる。
By the end of the course, students should be able to:
1) Describe major media associated with Japanese otaku market, their history, specifics of their production, distribution and consumption, as well as their relations with other media.
2) Recognize key concepts of the otaku culture and general trends in fan consumption in Japan; but also find analogues and parallels in other countries where possible; use this understanding of the specific and the common to discern world-wide trends in popular culture.
3) Consume and evaluate works of Japanese popular culture from multiple standpoints, addressing both form and content and taking into account factors that might have shaped the former and the latter.
The course will be conducted in English, however supplementary reading will include materials in Japanese.
1. The many faces of otaku I: What is ‘otaku’?
2. The many faces of otaku II: A history of fan practices in Japan
3. Different types of fan engagement and fan creativity
4. What is media mix? Creative industries and transmedia franchises
5. Various media of otaku market I: Anime industry today
6. Various media of otaku market II: How anime is made
7. Various media of otaku market III : How manga is made
8. Various media of otaku market IV: Manga industry in the 21 century
9. 2.5-jigen practices I: Voice acting in the Japanese popular media (history)
10. 2.5-jigen practices II: Voice acting in the Japanese popular media today
11. 2.5-jigen practices III: 2.5 stage plays/musicals
12. 2.5-jigen practices IV: Anime tourism (contents tourism)
13. 2.5-jigen practices V: Cosplay
14. Idols, celebrities, and promotional agencies I: Tarento
15. Idols, celebrities, and promotional agencies II: Idols
（講義構成は変更することがあります）
(the lecture content may be subject to change)
The course will be conducted in English, however supplementary reading will include materials in Japanese.
1. The many faces of otaku I: What is ‘otaku’?
2. The many faces of otaku II: A history of fan practices in Japan
3. Different types of fan engagement and fan creativity
4. What is media mix? Creative industries and transmedia franchises
5. Various media of otaku market I: Anime industry today
6. Various media of otaku market II: How anime is made
7. Various media of otaku market III : How manga is made
8. Various media of otaku market IV: Manga industry in the 21 century
9. 2.5-jigen practices I: Voice acting in the Japanese popular media (history)
10. 2.5-jigen practices II: Voice acting in the Japanese popular media today
11. 2.5-jigen practices III: 2.5 stage plays/musicals
12. 2.5-jigen practices IV: Anime tourism (contents tourism)
13. 2.5-jigen practices V: Cosplay
14. Idols, celebrities, and promotional agencies I: Tarento
15. Idols, celebrities, and promotional agencies II: Idols
（講義構成は変更することがあります）
(the lecture content may be subject to change)
成績評価は，次の方法と割合で行う：出席（20%）、課題（70%）、および授業への貢献を加味する（10%）
課題は重要！
出席=1、遠隔での参加（特別の理由がない限り）=0.5
Attendance – 20%, work in class – 10%, assignments – 70%
!ASSIGNMENTS ARE VERY IMPORTANT!
If you have to be absent from class, you must notify the lecturer in advance.
Presence in class=1, participating online (without special reason)=0.5
必要な適宜資料を配布する。
No textbook will be required as readings will be provided by the instructor.
The course will be conducted in English.
Students are required to read the materials provided to them by the lecturer and complete corresponding assignments before class.
Students are also encouraged to actively draw examples and cases from their own experience of popular culture in Japan and overseas.
If you have any questions regarding the course, feel free to contact me via the following email:
kopylova.olga.d4@tohoku.ac.jp
You can also find me in my office (building C13, 827) on Mon.～Fri. 8:30 am-17.30 pm.
私の主な連絡先：
kopylova.olga.d4@tohoku.ac.jp
使用言語は＿英語＿です。